Abbotsford Chamber of Commerce is the voice of business in the city of Abbotsford and exists to represent, serve and connect members in order to build and sustain a thriving business community.
InFocus worked with the board, membership, and staff to design and facilitate a process that gave members the opportunity to be heard and influence the future direction of the chamber.
The Abbotsford Chamber of Commerce exists to serve their members. As a member-driven organization, they needed to identify the issues and ideas that are important to those they serve. This feedback would be the foundation for setting direction, attracting new members, and planing for a successful future.
InFocus designed and facilitated a series of focus groups with key members of the Abbotsford Chamber of Commerce. By asking well-crafted questions, valuable insight and information was gathered that would inform the Chamber's future planning and leadership.
A high percentage of the Chamber's members participated in the process. InFocus synthesized and analyzed the feedback collected and compiled a report on the data. The collected info was formatted by topic to provide accessible key insights to the board.
Following the listening and reporting process, the Abbotsford Chamber of Commerce board was able to use the gathered feedback to work through recommendations for implementation. The result of the process was several new initiatives and adjustments to current operations that are helping to make the Chamber more effective in the community for its members.
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